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Design concept — not a client project

Zaytoun

Estate olive oil

A product centuries old wants the language of print, not of apps: a serif face, editorial columns and a single golden olive leaf.

Colour

  • #f4efdfbg
  • #fbf7easurface
  • #2b3113ink
  • #6a6a48muted
  • #5f7119accent
  • #c49a22accent 2

Type

Aa أب

The quick brown fox jumps

Serif · Georgia

Interface parts

Order the harvestThe groves
Hand pickedNo machine bruises the fruit.
ShopThe pressRecipes
zaytoun.concept
ShopThe pressRecipesOrder the harvest
FIRST COLD PRESS · HARVEST 2026

From the tree
to your table.

Oil from family groves in the hills of Palestine, picked by hand and pressed within hours.

Order the harvestThe groves
01

Hand picked

No machine bruises the fruit.

02

Pressed same day

Acidity under 0.3%.

03

Dark glass

Bottled to keep the flavour.

3generations
400ancient trees
0.3%max acidity

“It tastes like my grandmother's oil.”

Order the harvest
Estate olive oil

Design decisions

  1. Deep olive and gold on cream paper
  2. A serif for headlines, for age and craft
  3. Sharp corners, like an old bottle label