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Design concept — not a client project

Nabd

Family dental clinic

Fear is what stops people booking, so the whole identity calms: water green, generous white space, and a pulse line that turns into a smile.

Colour

  • #f2f8f7bg
  • #ffffffsurface
  • #0e2a2bink
  • #557170muted
  • #0f9b9baccent
  • #ff7a59accent 2

Type

Aa أب

The quick brown fox jumps

Space Grotesk

Interface parts

Book a visitMeet the dentists
Instant bookingPick the dentist and time from your phone.
ServicesDentistsPricing
nabd.concept
ServicesDentistsPricingBook a visit
CALM CARE FOR THE WHOLE FAMILY

A reassured smile,
from the first visit.

Book in a minute, meet dentists who explain before they start, in a clinic that doesn't feel like one.

Book a visitMeet the dentists
01

Instant booking

Pick the dentist and time from your phone.

02

Explained first

A written plan and a clear price.

03

Kids, unafraid

A playroom and a children's dentist.

12years of care
4.9patient rating
20 minaverage wait

“The first time my son left the dentist smiling.”

Book a visit
Family dental clinic

Design decisions

  1. Calm teal, with warm orange kept for buttons only
  2. Medium radius: friendly without looking childish
  3. The booking button is present on every screen