← All studies

Design concept — not a client project

Hirfa

Palestinian embroidery market

Embroidery is a grid of squares, so the cross-stitch became the whole design unit: thread red and olive green on linen.

Colour

  • #faf2e8bg
  • #ffffffsurface
  • #2a1919ink
  • #7a5d56muted
  • #b21f2daccent
  • #1e4c39accent 2

Type

Aa أب

The quick brown fox jumps

Serif · Georgia

Interface parts

Shop the piecesMeet the makers
Maker to you70% of the price is hers.
ShopMakersStitches
hirfa.concept
ShopMakersStitchesShop the pieces
HANDMADE IN THE VILLAGES

Stitch by stitch,
story by story.

Embroidered dresses, bags and runners, with the price going straight to the women who made them.

Shop the piecesMeet the makers
01

Maker to you

70% of the price is hers.

02

Named stitch

The pattern and its village.

03

Made to order

Your size, your pattern.

60makers
14villages
200+patterns

“I wore my grandmother's dress in her very pattern.”

Shop the pieces
Palestinian embroidery market

Design decisions

  1. Embroidery red and olive on linen
  2. The cross-stitch as mark and background
  3. Every piece carries its maker's name